• Collate, implement, and manage marketing strategies for Central Region and surrounding areas to market services and ensure visibility of the Lancet brand with the aim of increasing revenue for the organisation.
• Prepares and presents weekly and monthly business reports in the prescribed format to Pathologist to ensure sharing of relevant and critical business information and analysis of trends and implementation of corrective measures where relevant.
• Plans, organises and coordinates functions aimed at providing continued training and education of medical professionals, to ensure improved service levels rendered by Lancet to its clients.
• Liaises with current and prospective funders to provide financial support for training and education initiatives to ensure continued financial support.
• Liaises closely with Client Doctors, Medical Professionals etc to implement trouble shooting initiatives to ensure Lancet does not lose its competitive edge in the market.
• Responsible for product/service orientation and training of new and existing staff to ensure they are familiarised with relevant laboratory/ medical technology related terminology and telephone etiquette.
• Laisse with supporting Doctor regarding Path portal, access, use, trouble shouting and new developments.
• Oversee financial aspects of the Central Region Marketing department
• Responsible for planning, co-ordination and overseeing of annual marketing budget of the Central region.
• Actively sources for new business opportunities / grow market share in Central Region, mines, occupational health, hospitals, clinics, veterinary, private / public partnerships etc